Joachim Brohm VERICOLOR opens at Galerie Forum K, in Plauen, Germany, on February 28th.
In this exhibition, Brohm will present photographs made from 1979 to 1984, taking us on a journey into the beginnings of his artistic engagement with the medium of color photography. The exhibition title VERICOLOR is named after the film material he used during that time.
“When Joachim Brohm set out to search for motifs in his native Ruhr region with his Plaubel Makina at the end of the 1970s, driven by youthful curiosity and strong intuition, he did many things differently from his fellow students and teachers. He chose the younger American photography as the focal point of his own aesthetic education – and he used Kodak Vericolor as the film material in his medium format camera throughout. This made him one of the first German, and indeed European, photographers to explore the medium of color photography in an artistic context. Staying true to the aesthetic premises he formulated early on, he has developed a photographic work with particular rigor to this day, the significance of which was only later received by a wider public and is now considered to be epoch-making.”
Read more about this exhibition here.
Image: Joachim Brohm, Coast/Küste, 1981, analog c-print